A guide for your app's growth when...
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You have an idea, but you're not sure where to start.
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You've started using a no-code tool but feel like you could use some help.
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You're ready to build something real, even if it's a side hustle.
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Some honest, strategic advice would help — without tech jargon or fluff.
Coaching services
Your customized coaching package can feature services including:
Idea refinement
We'll take your raw concept and shape it into something clear, practical, and exciting. Together, we'll define your target audience, the core problem your app solves, and the features that matter most — so you're building with focus, not guesswork.
Tool guidance
With so many platforms and tools out there, choosing the right one can feel overwhelming. I'll help you cut through the noise and pick the best fit — whether that's a no-code platform, a low-code builder, or a custom solution — based on your goals, budget, and timeline.
Action plan
Big ideas can feel intimidating. We'll create a roadmap and break it down into clear, doable steps that give you momentum without the overwhelm. You'll walk away knowing exactly what to tackle next, with a roadmap that keeps you moving toward launch.
Feedback & support
You'll never be left wondering what to do next. Alongside our sessions, I'll be available for quick questions and feedback, so you always have a coach in your corner. Think of me as your tech translator, sounding board, and motivator all rolled into one.
Meet your coach
Justin Russell has created digital products people love to use for over 20 years.
- Product Consultant
- Ex-Hi-Growth Startup Product Team Lead
App coaching Q&A
Dive into more details about the 01•10 coaching program.
- What's included in app coaching packages?
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App coaching is part strategy, part mentorship, and part sounding board. We'll meet regularly (usually weekly or biweekly) to talk through where you're at and what your next steps should be, whether you're just starting to shape your idea or deep into building. I'll help you refine your concept, choose the right tools (whether custom or no-code), and break things down into clear, doable steps. We can also structure a package that adds in access to me between calls for async feedback, Q&A, and support via email or chat — so you're never stuck wondering what to do next.
- How much does coaching cost?
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Most coaching clients spend between $500 and $1,500 per month, depending on how hands-on you'd like me to be. There's also a one-time "Jumpstart Session" option if you just want to talk through your idea, get feedback, and walk away with a short-term plan. I try to keep pricing transparent and flexible so that early-stage founders and small teams can get expert support without committing to something huge or open-ended.
- Can you jump in if I've already started to build an app?
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Absolutely. Whether you're already knee-deep in a no-code tool, working with a developer, or even mid-build on something custom, I can help you make sense of what's working, what's missing, and what to do next. Sometimes the best time to bring in a coach is after you've gotten started, especially if things are getting tangled or momentum is slowing down.
- What if I'm a non-technical founder? Will this work for me?
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Yes! In fact, I built this service with you in mind. I've worked with lots of non-technical founders, and I specialize in translating complex tech decisions into plain English. Whether you're brand-new to the app world or already using tools like Glide, Softr, or Bubble, I'll help you make smart decisions without needing to write code yourself (unless you want to!).
- Is there a long-term commitment?
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Nope. Coaching is month-to-month and totally flexible. You can start with a single session or stick around for as long as it's useful. I'm not here to lock you into anything; I'm here to help you make real progress, one step at a time.
Let's build your personalized coaching plan.
We'll create a plan that gives you what you need — and nothing you don't.
Get Your Free Strategy Consultation
