The Beauty Artist is a studio in Bangor, Maine offering expert cosmetic tattooing and beauty services — and a growing lineup of professional courses for those looking to enter or advance in the beauty field. When owner Crystal French came to One Ten Digital, she focused on building a website that reflected the elegance of their brand while also clearly showcasing the full range of what they offer.
She wanted something refined, easy to navigate, and built to make a strong first impression — both for clients and for students.
One Ten Digital designed and developed a custom WordPress site that balances style with substance, giving The Beauty Artist a polished platform to support both sides of their business.
Built for the brand
The Beauty Artist had already invested in high-quality visuals and branding — including a strong color identity, beautiful photography, and professional video. We used these as a foundation to craft a custom layout that feels clean, elevated, and welcoming.
From the beginning, we structured the site to be intuitive and user-friendly. Whether someone is booking a service, browsing frequently asked questions, or exploring course offerings, the path is clear and easy to follow.
Key features include:
- Service overviews with detailed descriptions
- Course details with overviews of each program, information for prospective students, and details about how to get started
- A FAQ section to address common client questions
- Easy access to their online payment and gift card systems
Since cosmetic tattooing is such a highly visual field, we made sure to accentuate the content of the site with a rich amount of media to communicate the quality of the work. From homepage hero videos to real-life treatment examples, visitors get a true sense of what The Beauty Artist is all about.
Ready for growth
The Beauty Artist’s site is powered by WordPress, giving their team full control to update and adjust content as their offerings evolve. Everything was designed to be flexible and scalable — whether they’re expanding their training programs or adding new services, the platform is ready to grow with them.
The final site captures the essence of The Beauty Artist: a welcoming, elevated space for both beauty services and professional growth. It’s elegant, easy to use, and built with care — just like the work they do every day.
