Do I need a website for my business?

In some cases, the answer is no. (Wait, what?)

Let’s start here: it’s important – essential, even – that your business has a digital presence. Every year more potential customers  turn to web and mobile tools to find businesses, whether they’re using a search engine, looking for recommendations on sites like Yelp or TripAdvisor, or checking the mapping app on their phone for the best Italian food nearby.

But not all digital presences are the same. Why would your business need anything more than a page on Facebook in today’s world? Let’s look at a couple of reasons.

The benefits of control

The biggest and most important benefit of having your own website is the control you have, both of the content you publish and the image of your brand with a custom web design.

Your website is a definitive place potential customers can go to find out information about your business straight from the source. Having your own site also means that you own your content; if a social network shuts down or if a service changes hands, what will happen to the content you’ve added there?

Your website also allows you to completely control your business’s image. The best website designs are engaging and make visitors feel something. A sporting goods company’s site can evoke the feeling of rafting down a river or climbing a rugged trail. An event promoter can make people feel as though they’re in the crowd. When was the last time you felt a strong emotion looking at a Facebook page?

A company website can be a great launchpad to tie together all the components of your digital presence. It can pull in posts from social networks, reviews from recommendation sites, and more. It can also be a springboard for custom functionality built specifically for your company.

What’s the best use of your budget?

The key question for any project is simple: what’s the best way to achieve your goals while staying in your budget? For many companies, a website with a custom web design is the way to go. For some companies it may be better to improve their search engine presence. Maybe a social media presence with advertising is the best way to go.

However you build your digital presence, choose a partner who will do what’s right for your individual business.

 

One Ten Explains: Reach

This is the first post in the One Ten Explains series, which aims to make the terms used in the tech world a little less confusing for those who don’t have a background in digital (or those who just want a refresher).

Reach is one of the most common terms you’ll see when looking at advertising and marketing campaigns. It’s also used in digital analytics (the statistics of who visited or used your site, mobile app, or social media presence).

Reach tells you how many people were able to see your campaign or page. Its meaning is a little different depending on what kind of campaign you’re doing. For example:

  • Email marketing: generally the number of people who received the email
  • Search engine marketing: the number of times your ad appeared when people searched
  • Social media marketing: the number of times your ad or post appeared in a person’s feed
  • Organic (non-paid) search: the number of times your page appeared in search results

Reach is only one piece of the marketing puzzle, and it doesn’t tell the whole story. Just because your ad or page appeared in front of someone doesn’t mean that the person interacted with it (the term for that is clicks or engagement) or even saw it. If someone breezed by your social ad without looking at it on Facebook, it’s generally still counted in reach.

Like a lot of other factors in digital marketing, reach sometimes has two categories: organic and paid. Organic reach is the number of people who saw your ad or page without any paid promotion, like a normal post on Facebook or how web pages appear on their own in search results. Paid reach can be a great way to make your ad or page appear in front of more people. As the name implies, though, there’s a cost.

Digital marketing can be a really effective method of reaching more people, whether they’re around the corner or across the globe. Reach is one way to tell how far your ad or page has spread.

Check back soon for an upcoming post with easy ideas to increase your reach!

Let's chat.

Whether you're curious about how to use online to your advantage or you're ready to request a quote for a specific project, let's talk about your next steps. Start a conversation with some basic information about you and your goals. The initial consultation is completely free, and there's no obligation.

Hi One Ten! I'm:
How would you like to be reached?
How can we help?
All set?