How to Choose the Best Social Networks for Your Business

Social networks can be a great way for your business or nonprofit to engage with your customers. They can also be a great source for new connections! But it’s easy to be overwhelmed by the huge variety of social networks. Facebook, Twitter, LinkedIn, Pinterest, Snapchat, TikTok, YouTube… who has the time to keep up with all of them?

The good news is that you don’t need to worry about every social network. In fact, it’s often best to pick one or two that are the best matches for your business.

First, let’s look at a few really important questions: who is your audience and what’s your goal?

Identifying your audience and your goal

Every social network has its own personality. A great first step is to figure out which networks match the culture and personality of your unique business or nonprofit.

Take a few minutes to jot down some notes on the following questions:

Choosing the right network

The questions above help paint a picture of your business or nonprofit. Your answers will help you figure out which social networks are the best match for you!

Here’s an overview of a few of the most popular social networks. Which sound like the best fit for your company?

Starting your social journey

As we mentioned above, it’s often best to start with one or two social networks and build from there. It’s much better to have a couple of places where you can really shine! Regular updates with fresh content is important once you’ve made a choice, and that can be hard to do if you’re spread thin across too many networks.

It’s best to find a place that matches your business or nonprofit’s culture. If you don’t, you might seem out of place – and this can turn off your customers. In other words, don’t make it look like you’re trying too hard to fit in!

But most of all, it’s best to pick something and give it a try. Doing something is better than doing nothing, and there’s no better time to start than now!

Photo by Jeremy Bezanger on Unsplash

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